JENNY UNDERWOOD

Associate Dean Fashion and Textiles Technology

Dr Jenny Underwood has an in-depth study of the impact of technology on fashion. Traditional fashion designers are high-end because people can only be buyers because of the barriers of supply chain and sales channels. When fashion meets technology, a new game comes!

A sewing robot can make a T-shirt in 22 seconds. VR/AR makes offline retail stores less and less meaningful with virtual effects. The tactile experience is gradually becoming a reality, and the ubiquitous e-commerce can help you break the traditional sales channels. As long as you have the talent, you can be the next Coco Chanel! The combination of fashion and technology has just begun, Jenny took us to the opening cloth and spy on the future of the fashion world.